Liberate the potential of your first party data

Having a deep working knowledge of your customers is non-negotiable. In order to deliver a more relevant creative, offer a truly personalized engagement, and move the needle on conversions, the best brands and agencies are enriching their first party data with trusted and verified attribute data.

Enable
Enable, Enhance
Enable, Enhance, Enrich

Customer data enrichment, also known as CRM enrichment drives results for brand marketers who have reached an intermediate to sophisticated level in their data strategy. Learn how you can make a business impact without digging into a complex project.

Enrich your customer data

200+ Audience Segments

How It Works

  • You know some things (name, email, product sales, etc.) we’ll tell you everything else. No need to deplatform your data. We support enrichment via a cleanroom of your choice including Snowflake, Habu, Optable, AWS, Google, and more.

  • Datonics can append our 200 audience data segments to a number of identifiers HEMs, MAIDs, third party cookies, UID2.0, IP address, Xandr ID, etc.

  • Once the enrichment process is complete, your customer records will be updated with the enriched data. This updated and enhanced customer profile offers a more comprehensive view of each individual, allowing you to tailor marketing efforts, personalize communications, and segment your audience more effectively. With the enriched data in hand, you can create targeted campaigns, offer personalized recommendations, and provide more relevant customer experiences.

BENEFITS OF ENRICHMENT

Expand Customer Intelligence

Deepen your understanding of valuable target audience groups as well as each individual customer

Power Your Customer Growth

Drive higher conversions through acquisition retargeting fueled by a more robust look-alike profile

Generate Unique & Relevant Experiences

Unlock hyper personalized content, product, campaigns, and messaging.

How would you like to enrich your data?

Access enriched data directly with Datonics or through your preferred data clean room.

CONNECT WITH OUR DATA TEAM

Connect with Datonics

Tell us a little about yourself and we'll connect you with an expert who can share more about our data and answer any questions you have.