69% Of Media Buyers, Planners Have Concerns About The Evolution Of Technology

Mar 13

Written By Toru I.

Fifty-three percent of media buyers and planners surveyed said they use third-party data in programmatic campaigns, and on average work with 11.9 different data providers.

Toru I. toruizumida.com

69% Of Media Buyers, Planners Have Concerns About The Evolution Of Technology

Datonics Study Reveals Third-party Data Remains an Integral Part of Digital Marketing Strategy

Survey: Media Planners Concerned About Programmatic Disruption