At the end of 2024, Datonics surveyed 167 programmatic buyers from leading ad agencies on the types of third party data they use, the importance of various factors in how they select a data provider as well as their concerns and perspectives on the importance of omni-channel audience solutions.
This report answers the following questions:
- How frequently are various types of audience data used?
- How do programmatic teams rank the factors in selecting data providers?
- How important is it for audience data providers to be omni-channel enabled?
View the report to learn what programmatic teams are anticipating in 2025!
